This year's Research Division paper winners present their research.
Vice Chair & Paper Competition Chair: Glenn Cummins, Texas Tech University
Open Paper Competition
1st Place: Kim Bissell, University of Alabama; Scott Parrott, University of North Carolina-Chapel Hill; Dora the Explorer or Hannah Montana?: The Role of Exposure to Animated and Live-Action Entertainment Television and Children’s Implicit and Explicit Weight Bias
2nd Place: Will Kinnally, University of Central Florida; Yan Shan, University of Georgia; Megan Hofma, Rollins College; Courtney Hardage, University of Central Florida; Xing Tong, University of Central Florida; Tim Brown, University of Central Florida; Further Investigation of Connections between Reality TV Viewing and Perceptions of the Social Reality of Cosmetic Surgery
3rd Place: Phillip Madison, Louisiana State University; Lance Porter, Louisiana State University; It’s All in Your Head: The Evolution of Television, Parasociability and Imagined Interactions
4th Place: Charles Meadows, University of Alabama; Cui Zhang, University of Alabama; Shuhua Zhou, University of Alabama; Effects of Proximity on the Cognitive Processing of Environmental News
While stereotyping has been fought for years, stereotypes are still at the core of many television programs and their associated cross platform content. This quick moving panel will present highlights of research on current television shows conducted by students at California State University Chico and Washington State. Moderator: Jennifer Meadows, California State University, Chico
Panelists: Jennifer Skinner, Chico State University; Stereotypes and "The Big Bang Theory"
Spenser Tilus, Chico State University; Stereotypes and "It’s Always Sunny in Philadelphia"
Rachel Sauerbier, Washington State University; Reluctant Stereotypes: The Use and Reinforcements of Stereotypes on Social Networking Sites
Erica Markham, Chico State University; Stereotypes and "Modern Family"
Jon Ortez, Chico State University; Stereotypes and "Jersey Shore"
Jonathan Bohlander, Chico State University; Stereotypes and "The Bachelor" and "The Bachelorette"
The Research Division supports the work of BEA members whose interests include telecommunication research, methodolgy and interests not served by other divisions. No methodology is excluded. Their goals are to encourage all BEA members interested in research to join the division; to provide forums for discussion on issues in broadcast and electronic media research; and to provide leadership roles in shaping the future of broadcast and electronic media research.
Research Division Chair: Andy Curran, University of Cincinnati - Clermont College
It’s estimated that kids see 40,000 TV commercials per year. The debate about marketing to kids has been ongoing for three decades. Three circumstances have brought this debate to the forefront. First, advergaming is a dimension as TV messages are used to direct kids to sites featuring games that ostensibly sell products. Second, a childhood obesity epidemic is drawing the attention of policymakers focused on TV ads. Third, we now see cause marketing and political marketing to kids on TV. This panel presents four papers on this topic. Moderator: Jack Powers, Ithaca College
Panelists: Jack Powers, Ithaca College; The stuff we sell to our kids: A content analysis of TV commercials aimed toward children
Peter Johanns, Ithaca College; 'Cause marketing' to children via television
Adam Peruta, Ithaca College; More than a game: Advergaming and its role in the television marketing of unhealthy food to children
Steve Gordon, Ithaca College/Academy of Television Arts and Sciences; What 'South Park' teaches our children about social issues
Respondent: Wenmouth Williams, Ithaca College
Young adults in a mid-Atlantic state offer affective responses to public service announcements.
Young adults in a southwestern metropolitan area show preferences for presentations of television weather information. Young adults in a Pacific coastal area exhibit similarities and differences in video processing time. Findings have implications for research or law and policy or both. Moderator: Kenneth Harwood, University of Houston
Panelists: Amber Westcott-Baker, University of California, Santa Barbara; Young Adults and Video Processing Over Time
Steven Garry, Arizona State University; Television Weather Content: What Younger Viewers Like
Erin Ash, Pennsylvania State University; Affective Responses of Young Adults to Public Service Announcements on Hunger Among Blacks and Whites
Respondent: Cindie Yanow, Southeast Missouri State University