BEA2012

Scholars from Latin America and the United States share some of the latest research on the Spanish language market from an industry-based perspective. Moderator: Julian Rodriguez, The University of Texas at Arlington
Panelists: Maria Elena Gutierrez and Josefina Santana Vilegas, Panamericana Universidad, Guadalajara, Mexico; Digital Convergence in the Mexican Media Industry
German Arango, La Sabana Universidad, Bogota, Colombia; A Case Study on Media Diversification: Caracaol and RCN. Beyond the Traditional Business Model
Julian Rodriguez, University of Texas-Arlington; Twitter Use among English and Spanish Language Television Stations: A Traffic and Content Analysis of Dallas-Fort Worth Local Television Twitter Accounts
Gabe Otteson, Jessica Perrillat, & Alan B. Albarran, University of North Texas; The State of Spanish Language Media 2012