We’ve all heard the stories of news directors who decide within a minute, sometimes in less than 30 seconds, whether to watch an entire resume video. Resume videos usually begin with the “formula” of a round robin of stand-ups and live shots, meaning that the news director makes a decision based on how the reporter performs on camera. We teach them to write, to interview, to report, to produce good packages, but how do we get them ready for the camera? This panel will examine best practices for teaching performance and winning strategies for grabbing attention in resume videos.
Nancy Dupont, University of Mississippi, moderator
Mary Blue, Tulane University
Dave Cupp, University of North Carolina at Chapel Hill
Bob Noonan, News Director, WPMI-TV, Mobile, Alabama