This panel features a group of junior scholars representing Asia and the United States sharing research across the media industries in regards to management and economic issues. Moderator: Jiyoung Cha, University of North Texas Panelists: J. Sonia Huang, National Chiao Tung University & Wei-Ching Wang, National Taiean Normal University; Application of the Long Tail Economy in the Online News Market in Taiwan: Civic Participation Matters Jiyoung Cha, University of North Texas; Order of Market Entry: Examining First Mover Advantages Among Social Networking Sites Guosong Shao, Nanjing University of Finance & Economics, China; Yingping Wei, Renmin University of China; Jingan Yuan, Southwestern University of Finance & Economics, China; Chunhua Zhang, Nanjing University of Finance & Economics, China; Responding to Systematic Reform, market Change and Technological Innovation: China’s Book Publishing Industry in Rapid Transformation Rachel Davis Mersey, Northwestern University; An Argument for News Media Managers to Direct and Use Audience Research
